Store level execution was pretty neat as well. Cafe De Coral put out posters, on-table sticker with QR code to drive people to their website for more info on the campaign, and there's quite a bit of messaging on their daily menu so it is very eye catching.
Cafe De Coral has high coverage. Giving consumer an easy and rewarding way to participate and support a good cause not only drive participation but awareness as well in a grass root way. Way to go!