Monday, April 21, 2014

Cool Window Display in Seoul, Korea

I have to share this cool window display I saw in Seoul, Korea.  Who thinks of using coffee to compare with the colour of shoes?  Talks about how much Korean love coffee.

Monday, April 14, 2014

Way to Make Your Product Relevant To Drive Sales - Bakery Leverage Valentine's Day To Drive Sales?

A bakery in Hong Kong offers cake delivery on Valentine's Day to drive sales.  They even made a series of "love" theme cakes for Valentine's Day.  Product development plus marketing working together to creatively use a holiday that used to have no relation to bakery to become relevant.  Points to creativity no matter how effective does this drive sales!

Monday, April 7, 2014

How do you stand out from competitors in a category that is saturated with brands and big names?

This is such a cute packaging for a computer mouse!  There are so many brands selling mouse.  The colour option and this packaging got me to buy this brand over the others though it is not a well known brand.  How do you stand out from competitors in a category that is saturated with brands?  Cool packaging is definitely one way.  The quality of this product isn't great compare to the other big brands with reputation of good quality but the packaging gotten me to buy it even though I have not heard of this brand and it is the same price as the other well known brands.