Monday, April 14, 2014
Way to Make Your Product Relevant To Drive Sales - Bakery Leverage Valentine's Day To Drive Sales?
A bakery in Hong Kong offers cake delivery on Valentine's Day to drive sales. They even made a series of "love" theme cakes for Valentine's Day. Product development plus marketing working together to creatively use a holiday that used to have no relation to bakery to become relevant. Points to creativity no matter how effective does this drive sales!