Monday, April 14, 2014

Way to Make Your Product Relevant To Drive Sales - Bakery Leverage Valentine's Day To Drive Sales?

A bakery in Hong Kong offers cake delivery on Valentine's Day to drive sales.  They even made a series of "love" theme cakes for Valentine's Day.  Product development plus marketing working together to creatively use a holiday that used to have no relation to bakery to become relevant.  Points to creativity no matter how effective does this drive sales!

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