Oct 12, 2015.
This weekend a couple of us are doing research
targeting Hong Kong high school students’ purchase decision making especially
for Luxury (Noreen Frazer & BCIT Marketing Research Class – Thanks for
teaching me all that you have. I’m
pulling out from the back of my head what you guys taught me for our
Project). My group is pretty
multi-cultural but only 1 Cantonese speaker, me. We thought that it would have been an issue
logistically having only 1 Canto speaker who needs to facilitate ALL the
sessions. And thought we would need to
use English to conduct if we are desperate to make it work. But! You know what?! Over half of the students are fluent in
Mandarin. 50% of them preferred Mandarin
over English in communication. What a
surprise! I have always thought (even
studied here for Primary School), English is more important. Well.
The world has changed after 1997.
Mandarin, in HK, may have became THE second language. Not English anymore.
 |
User Research In Progress With HK Form 4
High School Student.
|
No comments:
Post a Comment